What is a "Hook"

Hooks are an essential element in content that grabs your viewer's attention.

A hook is a sentence or phrase at the beginning of your content that makes your viewer want to continue watching.

Hooks are good because they create interest and engage your audience.

They give your viewer’s a reason to keep watching your content and help you to stand out from the rest. Hooks can be in the form of questions, statistics, quotes, or anything that is intriguing and captures your viewer’s attention.

Using hooks in your content is crucial because it stops the viewer from scrolling past your video because you pique their interest, which is the key to having any video perform well,

The magic formula to get a video to go viral:

• get the viewer’s attention, with a hook.
• try to keep their attention, with valuable information,
• and get them to engage with your video, with a call to action or anything else that makes the viewer want to like, share or comment.

That is what the algorithm wants, so if you can do those 3 things in your videos then they will go viral.

If you are currently not using hooks in your content

these FREE hook ideas will for sure help your videos perform better.